Insights

The latest news, expert insights, and candid opinions on the worlds of e-commerce, web design, digital marketing, and the internet at large. Stay ahead with our take on industry trends, fresh perspectives, and valuable advice to help your business thrive online. Dive in and discover the knowledge that powers digital success.

The Psychology of Colours in Web Design

When it comes to building an effective website, design isn't just about layout and typography - it's also about the emotions you evoke through colour. Colours play a powerful role... Read more...

Irn-Bru's New Ad: A Scottish Comedy Classic or a Huge Fail?

For nearly 30 years, Edinburgh ad agency Leith was the creative force behind Irn-Bru's most memorable and unforgettable commercials. Their iconic works including 'The Snowman', 'Grandad', and 'Electric Lady' were... Read more...

Flawless, Famous, and Fabricated: The Rise of AI Influencers

The landscape of social media is in a constant state of evolution, and the latest seismic shift has arrived with a new generation of 'influencers' emerging to capture the attention... Read more...

Why Local Businesses Are the Backbone of the Irish Economy — And Why Going Online Is No Longer Optional

In every town, village and county across Ireland, local businesses are the beating heart of the community. From the corner shop in West Cork to the family-run electrician service in... Read more...

Why B&Bs in Cork Must Promote Themselves Online to Attract Global Guests

Cork is one of Ireland’s most vibrant destinations – rich in history, stunning landscapes, and world-class hospitality. From the beauty of West Cork to the city itself, visitors from around the... Read more...

Want More Local Jobs? Why Your Trade Business in Cork Needs an Online presence

In today’s world, word-of-mouth alone isn’t enough for tradespeople to keep your phones ringing. Whether you’re a plumber in Cork, a builder in Midleton, or a painter in Fermoy, your... Read more...